About

Technology, commerce and applied research — connected by practical problems.

My work has moved across web technology, digital retail, product systems and entrepreneurship, with a current research focus on AI, computer vision and digital twins for distinctive physical objects.

Portrait of Dariush Akradi
Profile

Technology that earns its place by solving a real problem.

My work has spanned web platforms, digital retail, augmented reality, multilingual product systems, data-driven operations and technology ventures. More recently, the research side of that work has focused on computer vision, visual retrieval, digital twins and AI-assisted documentation for handmade carpets and cultural heritage.

I am especially interested in the point where a technology moves beyond demonstration and begins creating measurable value — improving discovery, reducing uncertainty, strengthening documentation or enabling a better decision.

The handmade carpet sector is a demanding testbed because every object is distinctive, product information is difficult to standardize, visual evidence matters and cultural context cannot be reduced to a single score.

Experience

Selected professional timeline.

The emphasis is on roles that explain the path from web technology and commerce to current applied AI and research work.

2023 — Present

RUGONLINE

Co-Founder & CEO / CTO

Product and technology strategy for a retail-tech venture focused on AI-enabled discovery, augmented reality, visual search and intelligent product data.

2014 — Present

CPERSIA

Co-Founder

Digital commerce, technology and growth strategy for a multilingual handmade Persian rug platform, including product-data architecture, AR and emerging AI initiatives.

Jul 2022 — Aug 2026

Sarayema | سرای ما

Information Communication Technology Manager · Contract · Part-time

Toronto, Ontario, Canada · Remote

2021 — Present

SMART Group

Information Technology Administrator
1999 — 2018

HooWeb

Co-Founder

Web development, digital products and online business solutions across a long period of internet and e-commerce adoption.

Earlier

Technology, sales and web roles

Barsa Novin Raay · Baridsoft · Arman Andishan Vira · Borna Jam System · Tcic.ir
Education & credentials

Formal education and selected credentials.

  • Mechanical EngineeringIslamic Azad University
    2002–2007
  • Introduction to Artificial IntelligenceUniversity of Illinois Urbana-Champaign
    2025 · Credential LFY9U2TGZ73T
  • Data ScienceTose'e Higher Education Institute
    2022 · Credential 20220802203
  • Brand ManagementBrandTech
    2011
  • e-ResidencyEstonian Government
    2024–2029
Beyond technology

A long-standing background in gymnastics.

Gymnastics has been a sustained parallel strand of my professional and personal development, adding coaching, judging and organizational experience outside technology.

Coaching & judging

Men’s artistic gymnastics

I hold coaching and judging credentials from the Gymnastics Federation of Iran, issued in 2004 and 2007 respectively. The discipline of coaching, evaluation and performance has remained a durable part of my background.

Leadership & education

Organizational involvement

My sports background has also included organizational involvement with gymnastics in Rey and Tehran, together with high-performance coach education through the World Anti-Doping Agency in 2024.

Professional affiliation

National Artificial Intelligence Association of Iran

Member · Issued October 2025 · Expires October 2028 · Credential ID 441

Elsewhere

Professional profiles and public work.