Work

Ventures and operating systems behind the research.

The most useful technology decisions come from direct contact with products, customers, data and operational constraints. These projects provide that context.

CPERSIA e-commerce website screenshot
CPERSIA logo
Co-Founder2014–Present

CPERSIA

CPERSIA is a digital-first platform for handmade Persian rugs. My work spans e-commerce and technology strategy, multilingual product content, marketplace integrations, augmented reality, product-data architecture and the digital customer experience.

The platform has also served as a practical environment for exploring visual discovery, AI-enabled product understanding and the challenge of translating craftsmanship and cultural value into structured digital systems.

E-commerce architectureMultilingual contentARProduct dataAI initiatives
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RUGONLINE augmented reality website screenshot
RUGONLINE logo
Co-Founder & CEO / CTO2023–Present

RUGONLINE

RUGONLINE is a Canadian retail-tech startup building next-generation digital experiences for the rug industry. I lead product and technology strategy around AI-powered discovery, recommendation, AR and 3D product visualization, e-commerce architecture and intelligent product data.

The broader goal is to make high-consideration products easier to discover, understand, visualize and purchase online without flattening the differences that make each object distinctive.

Retail technologyVisual searchAI discoveryAR / 3DProduct intelligence
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Selected experience

Additional roles that shaped the operating perspective.

Technology operations, sales systems and web work provided the long arc behind the current focus on digital commerce and applied AI.

ICT · Contract · Part-time

Sarayema | سرای ما

Information Communication Technology Manager

Jul 2022 — Aug 2026Toronto, Ontario, Canada · Remote
IT operations

SMART Group

Information Technology Administrator · 2021–Present

Web & digital solutions

HooWeb

Co-Founder · 1999–2018. Web development, digital products and online business solutions.

Earlier experience

Technology, sales and web roles

Barsa Novin Raay · Baridsoft · Arman Andishan Vira · Borna Jam System · Tcic.ir

Research connection

The operating problems became research questions.

Visual identity, long-lived product records and AI-assisted documentation grew out of constraints observed in real digital commerce systems.

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